Shortly, Dance of Souls‘ brief run as a freebie will end for the time being.
In my last post I wondered how this experiment would go. The results are in.
In three days, 319 copies were downloaded. (Thank you, if you were one of the people who downloaded a copy.) That’s 319 people who now have the opportunity to read the book, which far exceeds what I had hoped for when I first made it available. (How many actually read it remains to be seen.)
More exciting—though really just in a personal thrill kind of way, since this doesn’t have much impact on anything—is the fact that Dance of Souls spent time in positive Amazon ranking territory as a result. Early in the offering, halfway through day one, it ranked #18 in Literary Fiction and #59 in Contemporary Fiction. It rose (sank?) steadily until late today, the first moment I thought to take a screen shot, it stood at #29 and #99.
I also found that offering something for free through a Facebook ad, when targeted to the right people, does result in clicks. Notice the “Read it for Free” and “Win this book now” ads below, which resulted in respectable click-through rates. (As suggested by Facebook, I created multiple ads, monitored performance closely, and paused the ads that seemed not to be doing as well.)
Free is good as a marketing tool, but it won’t work so well as a long-term business model.