Once upon a time, writers wrote, marketers marketed, and readers read.
Alas, I missed out on the days when authors primarily paid attention to their craft and the art of storytelling. Now the line between content producers and content promoters has blurred, if not disappeared. The idea of what it means to be an “author” has morphed. Indie authors in particular find themselves taking on the role of entrepreneur in addition to writer.
An author today is expected to be, as my mother would have put it, chief cook and bottle washer.In preparing for the release of my book of short stories this summer, I’m spending more than half my time washing bottles. I’d rather be cooking. But so it goes. You can’t have one without the other. A delicious meal consumed amidst filthy dishes is unpleasant for the diners. Writing without marketing languishes unread.